PinkPantheress’ fast-paced ascent has been distinct from other TikTok sensations. This content can also be viewed on the site it originates from. TikTok named her Craig David-inspired garage-pop single, “Just For Me,” 2021’s “breakout track of the summer” it’s featured in over 2.2 million clips and has gotten both a lighthearted drill remix and an unnecessarily soppy Coldplay cover. But these loose reworks quickly accumulated hundreds of thousands of views. She had virtually no following when she started posting, and her clips were visually unremarkable, with her face blocked out by big text. Her other influences-explored to various degrees on her debut mixtape, to hell with it-include K-pop, pop-punk, and that zone of 2000s British alternative pop occupied by artists like Just Jack, Lily Allen, and Imogen Heap. In early breakthroughs like “ Pain” and “ Break It Off,” she sings nimble topline melodies over garage and drum ’n’ bass classics, namely “Flowers” by Sweet Female Attitude and “Circles” by Adam F. A semi-anonymous university student from Bath, England, she started sharing 20-second song loops to TikTok late last year. It’s impossible to talk about the rising zoomer affinity for UK club music without invoking PinkPantheress.
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